I’m a big believer that right now sustainability is not really well understood by consumers. “Being green” isn’t enough. You have to show both companies and individuals how going with your product that is “green” will actually: – Be better than what they’re doing now (% increase in performance, for example) – Be easy to [...]
Archive for the ‘green media’ Category
Is Green Marketing Ready for Primetime?
Posted in green media on December 8, 2009 | Leave a Comment »
Can Hollywood Make The Planet Green?
Posted in green business, green media, tagged green business, green media on August 20, 2009 | Leave a Comment »
I’ve often wondered about the power of branding in purchasing decisions. And there are no more public “brands” than celebrities and Hollywood, right? Got me to thinking about how much (positive) influence Hollywood and the entertainment industry might have in the populace getting on the green bandwagon. There are a number of high profile (think [...]
Greed is Green
Posted in green business, green media, tagged renewable energy, smart grid, solar on July 31, 2009 | Leave a Comment »
Gordon Gekko was right – greed is good, especially when it comes to the environment. Counter intuitive? Maybe, but hear me out… Most anyone you talk to about eco issues will position their involvement as altruistic. And that’s understandable – we all want to believe the best of ourselves. There’s been no other issue that [...]
Does the Media Care about Green?
Posted in green media, tagged ebooks, green media, Massachusetts, recycling, solar on July 21, 2009 | Leave a Comment »
Planes give you all sorts of time/excuse to catch up on your reading. A completely unscientific media survey while traveling last week that shows publications of all shapes and sizes are giving significant column inches to green issues. BusinessWeek, June 22 issue – 3 significant pieces Page 18 - Front section piece on advances in [...]
Are we at the critical stage with green issues?
Posted in agribusiness, green media, Obama administration, tagged agribusiness, green media, PR, VC funding on July 13, 2009 | 1 Comment »
In my PR day job I come across a number of articles talking about market growth cycles, like this recent piece by Mihaela Vorvoreanu on how PR can save a company. Selfishly, I found the title and premise interesting, but it also got me thinking: Is PR doing enough to help the green movement and [...]
