I’m a big believer that right now sustainability is not really well understood by consumers. “Being green” isn’t enough. You have to show both companies and individuals how going with your product that is “green” will actually: – Be better than what they’re doing now (% increase in performance, for example) – Be easy to [...]
Archive for December, 2009
Is Green Marketing Ready for Primetime?
Posted in green media on December 8, 2009 | Leave a Comment »
Coming back up for air..
Posted in 1 on December 7, 2009 | Leave a Comment »
Been a crazy few months with travel and new business, but getting back on the blogging horse this week. Posts on my impressions on sustainability from Europe, Food, Inc., etc… Stay tuned!
